Whats Dangerous is Not Evolving

The subject of this article is a quote from one of the best business minds in the last 100 years, Jeff Bezos, founder of Amazon.  Amazon has become a global GIANT that has changed the way people conduct business on a day-to-day basis.  What many seem to forget is that Amazon started off as an online book store, buying and selling new and used books, nothing more!   Pretty remarkable to think of the evolution of Amazon in the past 18 years.

They’ve expanded their horizons on all fronts.  Even with all their growth, the company ethos has remained steadfast since the inception: How can we create the absolute best customer experience?  For better or worse Amazon has given people the ability to never have to leave their homes!  Food +  drink (WHOLEFOODS!), household goods, syndicated TV, same day delivery, company– Alexa, and I think they even still sell books.  They’ve expanded into these fields gradually all while keeping that same top notch user friendly experience.

 

"If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."

Amazon has gone from impacting thousands to billions in the course of 18 years.  My question to YOU: Is your company built to handle real growth? Are you sturdy enough as a company to evolve?  Many gym owners and trainers have the capability to coach well up to about 100, maybe even 125 members.  What happens if you grow to 200 or even 250 members? Are you going to be able to continue to over deliver with the customer service experience? 

If you are having trouble answering these questions have no fear - we did too.  That’s when we got serious about scaling the systems that companies like Amazons have used to take over the world!  If you need help identifying ways to help YOUR gym scale up, join us for our next Business of Strength Mentorship HERE.

In Strength,
Dan Goodman